As online shopping continues to evolve, it seems possible to buy just about anything on the internet, even a bride. A site that has recently been revamped to accommodate the purchase of customary marriage contracts, among other things, is fast gaining traction – and volumes of customers – as people capitalise on the internet’s ease of use.

iLobolo, or Magadi, which refers to the process entered into when a man walks the path of making a woman his bride, can now be accessed via the internet.