Lerato Motsoeneng, Managing Executive: Retail & Logistics at Vodacom Business

The world of retail has seen dramatic change over the past few years. Contributors to this change include the Covid-19 pandemic and the war in Ukraine, disrupting global economies and global supply chains, driving higher inflation on goods, input costs and more.

“Consumers are impacted by increased inflationary pressures and are adjusting their purchasing behaviours,” says Lerato Motsoeneng, Managing Executive for Retail and Logistics at Vodacom Business. “We’re seeing consumers trading down and an uptake in retailers’ private labels, perceived as offering better value. Global research indicates that private labels also afford retailers better margins of up to 30%.