It’s 21h00 on a chilly summer’s evening in the SOMA district of San Francisco. A man in an elaborate smoking jacket is talking into a microphone over the din of about 80 lawyers arranged around tables in a Mexican restaurant. The lawyers are from top Bay Area technology law firms, in-house counsel with half a dozen internet companies, academics from prominent law schools and students still winding their way through law school. They’re here to compete in the annual Electronic Frontier Foundation (EFF) Pub Quiz.

“In Playboy Enters v. Welles,” asks Kurt Opsahl, senior staff attorney at the EFF, “Terry Welles, a former Playboy Playmate, used terms like Playboy and ‘Playmate of the Month’ in her website and in meta-tags. The Ninth Circuit upheld the use of these terms under what trademark doctrine?”