The IT industry has a deserved reputation for not actually implementing what it sells, which is at least partly why anything new is treated with scepticism by end-user communities too long overloaded with vendor marketing hype. That said, as far as green IT goes, the industry seems at least willing to taste-test its own lunch even if few technology companies have progressed to the point of enjoying an end-to-end green meal.

Going green is not a simple task. Green encompasses everything from the sourcing of the materials used in product manufacture, to the composition of said materials, the manufacturing process, how and how far goods are transported, what packaging is used, how products are implemented, used and disposed of, to put it very simply.