Clouded house

A year is a long time in the cloud market. What’s happened, and what does 2024 hold?

11 December 2023

As one would expect, it’s been yet another stellar year for the cloud model, and this spending is set to continue, by one measure, at over 20%, to $678 billion in 2024. This resilience shows the cloud has become an indispensible part of doing business, but, as Gartner points out, companies are now remaking the cloud in their own image.

“The tables are turning for cloud providers as cloud models no longer drive business outcomes, but, rather, business outcomes shape cloud models,” says Sid Nag, VP analyst.

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