Preegan Chetty, Product Manager, Azure.

As a value-added distributor of Microsoft Azure, First Distribution empowers resellers to deliver cutting-edge cloud solutions, ranging from storage and migration to full-scale infrastructure transformation, for both SME and enterprise clients.

By partnering with First Distribution, resellers gain access to a highly skilled and knowledgeable team offering an extensive suite of value-added services. With a customer- first approach, the team is committed to going the extra mile to ensure every reseller and their customers achieve success in the cloud.

Beyond Distribution: A consultative approach “We see our role not just as a distributor, but as a strategic consultant,” says Preegan Chetty, Product Manager, Azure. “Our team works closely with resellers, providing expert guidance and value-added services that maximise the benefits of Azure. Cloud can be complex, but with the right expertise, we simplify the journey, bridging the skills gap and helping resellers navigate their customers’ business needs with confidence.”

Cost-efficiency and security are key priorities for any cloud deployment, and Goodman Masutha, Azure Solutions Architect, ensures that First Distribution helps customers achieve both.

“We approach every project from the end-customer’s perspective, evaluating cost models, analysing spending, and identifying areas for savings,” says Masutha. “Many customers struggle with billing transparency and resource optimisation. By offering expert insight, we help them cut unnecessary costs while simultaneously strengthening security across their cloud environments.”

Goodman Masutha, Solutions Architect, Azure.

Technical expertise for a seamless cloud journey Supporting resellers through every stage of their Azure journey, Mangaliso Kali, Azure Technical Specialist, emphasises the importance of technical guidance.

“Without the right expertise, businesses risk making costly mistakes,” he says. “We provide hands-on support, ensuring configurations align with customer needs, identifying areas for cost reduction, and educating partners on resource selection to optimise their cloud environment.” Similarly, Muhammed Khan, Azure Presales Engineer, plays a crucial role in the design and deployment of tailored Azure solutions.

Mangaliso Kali, Technical Specialist, Azure.

“Before an environment is built, we collaborate closely with customers to design the right solution, incorporating best practices and maximising their existing investments,” says Khan. “From technical implementation to long-term scalability, we ensure they get the most out of Azure.”

Each member of the First Distribution team brings specialised expertise, contributing to a seamless customer experience. By fostering strong relationships with resellers and vendors, the team understands the unique challenges resellers face and can even engage Microsoft specialists when needed to provide additional support.

Muhammed Khan, Presales Engineer, Azure.

First Distribution goes beyond technology. “We don’t just assist with Azure deployment, we help our partners grow their business,” concludes Chetty. “From customer acquisition to market expansion, events, and investment strategies, our Microsoft partnerships enable us to support every aspect of a reseller’s journey, making cloud adoption more accessible, affordable, and effective.”

At First Distribution, the mission is clear: empowering resellers to build thriving cloud businesses with Azure.

Contact us today on 011 540 2640 or microsoft.leads@firstdistribution.com