In a world where products and services are becoming increasingly commoditised and reduced to ones and zeros, surely the concept of ‘business strategy’ remains a key differentiator? Not so, says EOH’s Asher Bohbot. As founder and CEO of the technology giant, he’s certainly not pinning EOH’s hopes on having a smarter strategy than its peers.

“Strategy is becoming less and less of a differentiator,” he says. “What is harder to mimic is the execution – the ability to deliver. For this, you need far more complex activities and coordination.”