`Keep calm and carry on’ may have been a mantra that pulled many of us through the travails of 2012, but now it’s history. Camouflage and emerald green are the design trends that are going to be hot, hip and trendy this year, according to Citymob MD Luke Jedeikin. The Irish army looks set to have a field day.

Such shifts in fashion are unlikely to grab the attention of many high-tech companies. Citymob, however, is different. The online retailer specialises in supplying customers with ‘design-intensive’ products from all over the world that are attractive, high quality and, most importantly, cool. It boasts an online community of nearly 300 000 design-savvy shoppers and an online catalogue that comprises around 1 500 products ranging from inexpensive mugs and pens to costly jewellery and furniture. Citymob’s product offering will double by year-end, says Jedeikin.