Features

East/west axis in war on clones

When in the late nineties Fujitsu and Siemens decided to collaborate in the computer hardware market, even established global giants like IBM and the then separate Hewlett-Packard and Compaq were forced to take note.

05 March 2003

The names Fujitsu and Siemens have become synonymous with high quality technology products. Fujitsu was a significant force in Asia, while Siemens`s Nixdorf arm was strong in Europe, explains Mark Wilson, MD of the fledgling Fujitsu Siemens Computing in South Africa.

“In 1999 the two companies therefore agreed on a joint venture to achieve greater economies of scale in terms of buying power and to capitalise on the established core brands of Fujitsu and Siemens Nixdorf. The result has been the delivery of offerings drawn from the best-of-breed within both organisations,” Wilson says.

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