Heading into 2022 again brings with it thoughts and plans on how to manage the impact of Covid-19 and the implications of the spread of the current Omicron variant. Many leaders are hopeful that the health crisis will soon pass, but time will be the judge of its impact on people’s lives, how they consume products, and what the overall approach to work will be. Assuming a paradigm approach of likening 2022 to 2020 version 2 (you know what is going to happen ahead of time and have experience from 2020 version 1), there appear to be seven themes that repeatedly present themselves in the media and academia.

Covid