Danger, digital
It’s not a loudspeaker, it’s a dialogue
Corporate success in the social environment requires activity and engagement, not presence.
01 October 2013
It’s an awful shame when brands set up a formal account on popular social media platforms only to spew forth marketing information and intermittently respond to customers when their influence or followership demand it.
One might think we’re now beyond this ineffectual mindset, that is a byproduct of some misunderstanding accompanied by the rush for corporate entities to use social media as a tool for their product promotion.
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