It took a decade for Apple to finally introduce the iTunes store – the Palo Alto technology giant’s widely popular digital media portal – to the South African market. In the preceding ten years, the company, founded and formerly skippered by controversial visionary Steve Jobs, used this platform to completely alter the composition of the global music industry.

In a relatively short timeframe, iTunes achieved what flailing bricks and mortar retail outlets such as HMV and Virgin Music were finding increasingly difficult to realise – colossal sales figures.