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A massive game in your pocket

Any dyed-in-the-wool geek is familiar with massively multiplayer online role-playing games. Vodacom has taken the MMORPG and gone mobile, and mainstream.

01 June 2010

Imagine building a game from scratch. In South Africa. Two guys did. And they work for Vodacom, the country’s biggest mobile operator.

What is an operator doing building a massively multiplayer online role-playing game? It’s probably the question Vincent Maher, portfolio manager of social media at Vodacom SA, and Nicholas Haralambous, product manager, get asked the most. Maher says matter-of-factly that there are few companies that would have given a team like this the freedom to experiment.

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