There’s a Ferrari 360 Spider parked in the front area of Reflex Solutions when I arrive. It must belong to MD Greg Wilson and, hopefully, he’s going to be driving to a lot of clients and will take me along with him. But for now, it doesn’t look too hopeful. Wilson is on a call with a customer, making sure that the design for an upcoming networking job is done properly. It’s a ‘small deal’, he says, but needs to be done flawlessly so that future business is not jeopardised.

Reflex is a large HP reseller and banks a healthy cash flow each month from service and support contracts, particularly in the voice market. Wilson got started in business selling PCs when he was still at school and founded Reflex Solutions during his second year at university. His business is still evolving.