It’s easy to come up with a new industry buzzword to try to nail down a growing trend or need you’ve identified. It’s much harder to make it stick. Google Trends suggests that interest in the ‛Information Superhighway’ started declining pretty quickly after it began keeping records of search volumes in 2004. The same data, on the other hand, shows that while the Secure Access Service Edge (SASE) will likely never be a dinner party discussion topic, interest in the subject has been rising at a steady rate since the phrase was coined in December 2019.

What is SASE?