Tackling transformation

As head of transformation at Dell, Natasha Reuben isn’t “just” a woman in an industry dominated by men; she’s actively working to change the face of it.

01 September 2023

Natasha Reuben, Dell

Natasha Reuben is the head of transformation at Dell South Africa, where she’s worked for over 15 years. Despite an early interest in criminal psychology, Reuben says this was a calculated career path into a place where she could match her HR skills with the fascinating growth industry of technology.

“I recognised the potential of the IT industry, so I intentionally sought opportunities in IT companies. Once I got in, I networked with professionals in the IT and HR domains, attending industry events and workshops. I was also intentional about developing specific skills relevant to HR in the IT sector, such as understanding tech job roles, IT recruitment strategies, and tech-oriented employee engagement techniques,” she says.

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