But for those operating in emerging markets the gains may be even higher.

BUSINESS HAS BEEN IN the firing line for many years now, accused by protestors of damaging the planet and exploiting its people, but also expected by governments to act as agents of change toward environmental and social improvements. Yet at the same time, companies are charged with delivering solid profits to their owners. Some companies attempt to manage these competing pressures through public relations campaigns highlighting feel-good initiatives while they carry on with ‘business as usual’.