Afua Amoah-Djimi, The Akuna Group and Asokan Moodley, Nedbank.

Data is invaluable to organisations across all industries, but ensuring that it delivers value means that companies must invest in robust data quality and regulation processes. By prioritising data, companies gain access to the benefits of advanced analytics, gamified processes, intelligent insights and better user experiences that can improve customer engagement and stickiness. How should companies rethink their approaches to data so that it delivers on their investment?

Brainstorm: Data is today’s most valuable currency, but what remain the biggest inhibitors of its adoption, preventing organisations from feeling the full benefits of Analytics-as-a- Service (AaaS)?