Business

Learn to love emojis in your business

The colourful emoji icons are enhancing communication in the connected era.

17 February 2023

What does the sneezing emoji mean? If you're on TikTok, it apparently designates something as 'sick' – jargon for awesome or excellent. Yes, I'm confused too, and, like many people, I tread very carefully around these colourful icons.

Perhaps you are like me, a 40-something man befuddled by these arcane icons. But emojis are more than a youth fad. They play a growing role in online communication, especially during the hybrid work/collaboration era, and companies should take them seriously. Part of that is to establish what they mean within your organisation.

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