Art at the heart of tech communication
Pairing research and creativity to anticipate trends helps Emma Hutchman market complex and cutting edge tech in a surprisingly simple and human way.
01 August 2023
Axis Communications’ Emma Hutchman is a professional odd-man-out. She’s not just a woman in the male-dominated security industry, but an art grad from the University of New Brunswick in technology and engineering, and a Canadian with the Middle East and Africa (MEA) territories in her ambit as regional marketing manager for the Swedish video and networking multinational.
Instead of feeling on the outside, though, Hutchman has made MEA her home, having first moved to Cairo around 17 years ago. Among other things, she’s taught business English and worked in marketing, specifically for auto brands, as well as for Lexus.
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