The International Telecommunications Union (ITU) provided a snapshot of ICT development in Kenya in 2008 – 42.1 percent of the population had mobile phones, 6.3 percent of households had computers, and 2.5 percent of households had internet access. With mobile phone penetration rates exceeding 100 percent in South Africa, Kenya’s over 20 million people without mobile phones is a draw card for businesses. And this doesn’t even speak to the opportunities in the low computer ownership or internet access figures.

The overall Kenyan mobile market size is about 20 percent smaller than South Africa’s since Kenya’s population is close to 40 million while South Africa’s is close to 50 million, according to the CIA World Factbook.