Trends
Joule ambitions
Optimal Energy introduces home-grown battery technology with elegant designs, but the EV industry remains tricky.
01 September 2011
In a possibly tragic confluence of events, Electric Vehicles (EVs) have been reinvented at a time when the world cannot afford the funding required to mass-produce them.
While all new technology-driven products begin their lifecycles as very expensive products, adding a few grand to the price of a vehicle in these recessionary times is a deal-breaker. It may be game over for this fledging industry unless governments intervene on a global scale to subsidise EVs.
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