Trends

CrackBerry

How an enterprise device became the hottest smartphone on the market. 

03 May 2010

The tipping point came a few weeks ago. Out of the blue, my recently graduated brother said that maybe he’ll “get a BlackBerry” when his contract upgrade is due in May.

This is someone who has only ever used Nokia and SonyEricsson devices. It perfectly illustrates how BlackBerry has forced its way into the consumer mindset.

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