Embarking on an African adventure
Companies have been doing business in Africa for decades, but the race is now on to capture some of that exceptional growth.
01 July 2013
If anything sums up the Brainstorm roundtable discussion on expansion into Africa, it’s the statement that, for any South African business, the only sensible strategy for growth is to be grasping opportunities in Africa because the local economy is unlikely to deliver decent growth.
Says Mark Walker, director: Insights & Vertical Industries, MEA & Turkey at International Data Corporation (IDC): “South Africa’s (ICT industry) growth rate for 2009-13 is around seven percent. If you compare that to other places in the region, they’re all seven to eight percent or above, making Sub-Saharan Africa very attractive right now.”
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