Business

Living globally

Leslie Geesey talks to Brainstorm about Dell`s plans for global domination, and what it takes to fulfil such lofty ambitions.

02 February 2003

Unions, World Summit protesters and bunny huggers might not like the idea, but globalisation has happened. The so-called multinationals are here to stay, and there`s nothing the hippies can do about it. And with the cross-border companies has come an entirely new way of doing business, as corporations strive for unity amongst their very diverse offices.

Leslie Geesey, vice president and GM for Dell`s global segment of Europe, Middle East and Africa, is in charge of making sure the company`s clients are kept happy in our neck of the woods. She looks after what she calls Dell`s “most global customers”.

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