For Axiz, its relationship with Dell EMC has stood the test of time. Having been the only South African distributor to have relationships with Dell and EMC before and after the merger, means that it’s well-placed to help own partners going forwards.

“Because of our history and experience with both Dell and EMC, we’ve been in a fortunate position where we’ve been able to integrate products seamlessly, as the merger has taken place,” says Terence Barter, Dell EMC brand executive, Axiz. “We’ve quickly merged the various teams and created a culture that collaborates and we’ve been quick to adopt the Dell EMC go-to-market strategy.”

Having a team in place that has a history of working together has also been a bonus, says Barter. “My team has remained unchanged for the past four years, which provides great stability and synergy. We’ve got a very trusted and stable team, staffed with some great talent. It feels like the cogs all fit together really well and we’re fine-tuning the engine for optimum efficiency.”