Business

The mindfulness of cybersecurity

Anna Collard believes in a focused mind to combat cyber scams, since people are more likely to click on dangerous links if they’re distracted or multitasking.

18 January 2023

Anna Collard, KnowBe4

An internal spark that drives Anna Collard to constantly seek the next success practically lights up the screen as she logs into our video call.

She’s in Munich to speak at a conference – and to catch up with friends and family, since she was born in Germany – but it quickly feels like she’s just across the table as her lively laugh and deeply personal insights melt away the miles. Collard is the evangelist and senior vice president of content strategy in Africa for KnowBe4, the American company that acquired her own Cape-based business, Popcorn Training.

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