In August last year, Brian Armstrong was appointed to head up the Wits Business School (WBS) BCX as chair in Digital Business. He says being in academia allows him to indulge his passions.

“A business school straddles that space between traditional academia and industry. On the one hand, you get to do research of high quality for leading journals. On the other, it has to be relevant for the market that we serve, which is South African business and industry.”