Running a small business is no walk in the park, especially if that business is focused on the IT market and subject to the seasonal ups and downs of said market. In building a small business, the general plague is cash flow. Most organisations aim to grow into medium-sized businesses, where this problem can often be averted through better access to credit and bank overdrafts.

But what happens when your business grows to such an extent where you realise that it's not what you signed up for? Ask Running Computers managing director Dave McKenna, whose company experienced phenomenal growth since its inception in 1995. Instead of going with the flow, the company decided to downsize and today, consists of a small, focused group of technologists with key accounts in the academic market. It's also regarded as one of Intel's key channel partners in the South African market.