Every man and his dog, or cats (I kid you not) has a blog, or a Facebook page, or a Twitter account, or all of the above and then some. Quite frankly, if you’re not online, you don’t exist, dahling... Or so some commentators would have us believe. Living life online in real-time has its benefits, for consumers and corporates alike. But let’s not get carried away here. Like everything in life, social networking is not for everyone.

First stop – business case