Having followed Rob Abraham`s career on and off for years, I`ve always thought he was a bit like an Afrikaans rock star. Like Koos Kombuis, he can never quite place me, despite a handful of meetings during his tenures at Usko and, later, at MediSwitch.

This, of course, changes my opinion. More like a folk singer than a rock star, Rob Abraham remembers his roots. Like either variety, he offers me a cigarette, and we talk.