Features
From rock star to folk hero
Xerox has created a particularly sharp image for itself in the notoriously blurry world of South African employment equity and empowerment – while remaining a market leader.
05 March 2003
Having followed Rob Abraham`s career on and off for years, I`ve always thought he was a bit like an Afrikaans rock star. Like Koos Kombuis, he can never quite place me, despite a handful of meetings during his tenures at Usko and, later, at MediSwitch.
This, of course, changes my opinion. More like a folk singer than a rock star, Rob Abraham remembers his roots. Like either variety, he offers me a cigarette, and we talk.
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