Guest Columnist

A brief search in time - a brief time in search

Jonathan Gluckman takes a virtual stroll down search memory lane and looks at where South Africa stands today in terms of search sophistication.

01 September 2009

Search was not founded by Google. I start with that statement because it’s sometimes hard, these days, to remember a time before the Google behemoth.

It is interesting to see how search terms have changed over the years. In 1997, search was almost entirely confined to Boolean. Now we receive more questions than search terms. “Please sir, can you tell which site is the best to buy shoes?” is not an uncommon query, and thanks to engines like ask.com, are now easily handled and accurately delivered.

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