ICT in Financial Services 2007

MOBILITY BRINGS FINANCIAL SERVICES COMPANIES CLOSER TO CUSTOMERS

Mobility – a word that used to scare the financial services industry when clients first started to use technology to exercise their choice of banks and the services – has now become a valuable concept in their arsenal.

07 July 2009

Hand-held wireless computers in the hands of client-facing staff are enabling banks, insurance companies, private wealth managers and investment advisers to attract new business and effectively manage existing client relationships.

Financial services companies around the world are increasingly adopting mobility as a strategy to improve customer service and relationships while boosting productivity and efficiency. Banks, insurance companies, private wealth managers and investment advisers are all putting wireless devices such as smartphones in the hands of client-facing staff in a bid to increase their competitiveness in a market where they can no longer take customer loyalty for granted.

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