These two market sectors don’t traditionally embrace change; most prefer to tweak existing models with a percentage move to the left or right, implement a new PR spin or design an ‘improved’ package. But now, those days are over.

THE ORGANIC MARKET – EVERYTHING FROM FOODS, clothing, cosmetics and natural medicines - is globally growing at a rate of over 30%, while conventional produce is only achieving a 2% growth rate. The organic movement is about vitality – the over-riding trend of the next decade. Everyone, regardless of race, income or geographic location, wants to look good and feel better. They want healthy foods and supplements, sustainable textiles and yes, even the environment is high on their agenda.