Sweet CRM
SOFTWARE - BUSINESS APPLICATIONS Words: Pamela Weaver OS CRM If you’re on the scout for an open source solution to your CRM needs, SugarCRM is worth a look.
RGBC’s older CRM solution was time-consuming and inaccurate. The company needed a new solution, fast.
Customer Relationship Management Following several years as one of enterprise technology’s favourite whipping posts, Customer Relationship Management (CRM) is enjoying something of a lengthy renaissance.
Customer service has to be top-of-mind as everyone feels the economic pinch. This month, Brainstorm asked the industry why businesses should consider implementing CRM systems.
Internet Solutions has overhauled its CRM system in a bid to provide superior service to customers.
Millions have been spent on CRM systems in South Africa in recent years, but customer service is still, mostly, non-existent. What gives?
CRM might have been all about technology ten years ago. Today, it`s more about people and processes.
Knowing customers is one thing. Understanding them is another. Users tell us whether the technology is a true route to customer understanding.
A customer-centric strategy isn`t a nice-to-have any more. It`s a business must.
The ICT industry is surrounded by hyperbole, with many ideas and technologies arriving with a bang and going out with a whimper. CRM has been aggressively marketed - but has it delivered?
Manchester United Football Club has 53 million fans, but the club only “knows” just over a million of them. And although four-fifths of its fans are outside the UK, the bulk of revenue comes from inside the country.
Combatants in the battle for market dominance in the British retail industry are becoming more ruthless and, it seems, more desperate.
