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CRM

Sweet CRM

SOFTWARE - BUSINESS APPLICATIONS Words: Pamela Weaver OS CRM If you’re on the scout for an open source solution to your CRM needs, SugarCRM is worth a look.

Down the hatch

RGBC’s older CRM solution was time-consuming and inaccurate. The company needed a new solution, fast.

CRM

Sean Bacher

AN EXTENDED RENAISSANCE

Customer Relationship Management Following several years as one of enterprise technology’s favourite whipping posts, Customer Relationship Management (CRM) is enjoying something of a lengthy renaissance.

Agement

Pamela Weaver

On the Spot: CRM

Customer service has to be top-of-mind as everyone feels the economic pinch. This month, Brainstorm asked the industry why businesses should consider implementing CRM systems.

Features

Samantha Perry

Money in, service out. Right?

Millions have been spent on CRM systems in South Africa in recent years, but customer service is still, mostly, non-existent. What gives?

Features

Samantha Perry

Cutting out complexity

Internet Solutions has overhauled its CRM system in a bid to provide superior service to customers.

Features

Samantha Perry

Know your customer, with or without software

CRM might have been all about technology ten years ago. Today, it`s more about people and processes.

Deeply

Paul Furber

The CRM is always right

Knowing customers is one thing. Understanding them is another. Users tell us whether the technology is a true route to customer understanding.

Special Features

Kaunda Chama

CRM all grown up

A customer-centric strategy isn`t a nice-to-have any more. It`s a business must.

Special Features

Tracy Burrows

After the hype, has CRM delivered on its promise?

The ICT industry is surrounded by hyperbole, with many ideas and technologies arriving with a bang and going out with a whimper. CRM has been aggressively marketed - but has it delivered?

Bandwidth

Brian Bakker

When fans become customers

Manchester United Football Club has 53 million fans, but the club only “knows” just over a million of them. And although four-fifths of its fans are outside the UK, the bulk of revenue comes from inside the country.

Bandwidth

Ivo Vegter

Betting the farm on a goldmine

When Brainstorm last spoke with Dana Buys in March, it was with a certain degree of scepticism.

In Front

Ivo Vegter

Relax. I`ll shop for you

Combatants in the battle for market dominance in the British retail industry are becoming more ruthless and, it seems, more desperate.

Columns

Basheera Khan