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Business continuity

A non-core activity that nobody can afford to overlook.

Marketing in the digital age

Internet marketer since 1999? Believe it.  

Marketing
Paul Furber

Electric white elephant

The notion that a locally-made electric car will be successful is a delusion.

Electric
Ivo Vegter

Creatives Get Responsible

SOFTWARE - MARKETING APPLICATIONS Words: Carel Alberts AUTOMATION Marketers traditionaly focused on tactics that have high customer experience ratings, while ignoring such staid considerations as productivity and return on investment (ROI).

Creatives
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5 Tips…

SOFTWARE - MARKETING APPLICATIONS Words: Carel Alberts You have R1 000 in your marketing budget.

Tips
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Make Marketing Fun

SOFTWARE - MARKETING APPLICATIONS Words: Carel Alberts GUERILLA TACTICS Consider the following dazzling statement from Entrepreneur magazine: “Marketing is made up of many, many, many things.

Make
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Accounting the Pennies

SOFTWARE - BUSINESS APPLICATIONS Words: Pamela Weaver A CLEAR PICTURE Accountancy software is a key part of every business, large or small; lose control of the money in your business, and you’re likely to follow it up the proverbial creek without a paddle.

Accounting
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Old Print Jobs needn’t die

HARDWARE - PRINTERS Words: Carel Alberts PRINT ON DEMAND They can simply be updated.

Old
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OUTSTANDING E-MARKETING INTELLIGENCE

When insurance trailblazer OUTsurance wanted to sharpen up its online marketing strategy, it turned to online marketing technology from Acceleration.

Outstanding
Acceleration

TURNING THE PROMISE OF INTEGRATING ONLINE MARKETING TECHNOLOGY INTO A REALITY

The benefits of integrating on line marketing systems seem obvious: better insight into prospect and customer data, more granular segmentation and improved targeting, along with more meaningful measurement and better results.

Turning
Richard Mullins

The abyss of time

A geological take on ‘sustainable development’ ‘Sustainability’ has become the new marketing mantra, with ‘sustainable development’ its underpinning creed.

THE
Duncan Miller

Nedbank group 2006 Sustainability Report

Increasing numbers of corporations are incorporating the ‘triple bottom line’ concept into their business models.

Nedbank
Mpumelelo Ncwadi

Marketing to the rescue

A love-affair with 50s adverts sparks a question: If these ads launched us into our state of consumerist over-dose, can marketing wield its magic to cure us of our addiction? I love 50s adverts, even if I don’t buy in to what they were selling.

Marketing
Monica Graaff
abc