digital
Online presence
There’s still lots of room for creativity in online marketing.
Digital Media’s Relationship to Stages of Buying
SOFTWARE - MARKETING APPLICATIONS Words: Carel Alberts TRENDS At which of the three stages of the buying decision – first hearing of a product or service, further learning about it and buying it – do digital media have an influence? To find out, online marketing research house DoubleClick conducted a survey among a representative spectrum of Internet using US adults (18 years and older), running them through their purchases over the previous year in 15 vertical categories, asking them about the influence of different media at different stages.
Old Print Jobs needn’t die
HARDWARE - PRINTERS Words: Carel Alberts PRINT ON DEMAND They can simply be updated.
Digital justice rules
Blood-spatter analysis and ballistics are so old-school. Digital forensic experts gather evidence at the click of a mouse.
Yet another pointless waste of money?
The Digital Dzonga Council, set to lead SA to the happy world of digital terrestrial television, was launched recently with much fanfare.
Giving it all away
Why would you want to share your company’s intellectual property when your business is to sell content?
Music wants to be mobile ...and DRM-free
The world’s biggest handset maker is not surrendering. It wants to be the way you consume and experience music.
Tech gets a sporting chance
Even sport gets technological as sportsmen embrace the digital life.