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Business

Who is the best hire of all?

A smart hiring platform is using AI to pair the right candidate with the right company.

03 August 2026

Job Crystal was founded in 2009 by technologists Karl Westvig and Kevin Laithwaite. Their goal was to create an online job-matching platform that would improve the recruiting process, but, instead, it ended up as a recruitment agency, a model in which they had little interest. The company was acquired by two employees in 2015 – Sasha Knott, the current CEO, and Kelly Louw, current COO – who have spent the past 14 years working on the company’s business processes.

SECTOR: Recruitment Tech

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