Roundtable
What are retailers doing with AI?
As AI sweeps through the world, how are retailers in South Africa using it to improve the customer experience and streamline their operations?
03 November 2025
Mary Mahuma, Philip Morris International
South Africa’s retail trade has experienced a generally positive outlook in 2025 due to easing inflation, improved infrastructure, and a slight rebound in consumer spend. According to the Bureau of Market Research, retailers that invest in digital initiatives and make use of analytics and omnichannel strategies will be best placed to reap rewards.
Brainstorm: How is your organisation using AI and machine learning to improve the customer experience?
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