Features
Weaving webs of relationships
Strategic alliances are a necessity rather than a strategic option for IT companies competing in a rapidly changing industry with demanding customers with increasingly complex needs.
31 December 2004
Delegates at the Apple`s World Wide Developers` Conference this year were no doubt surprised when CEO Steve Jobs called Intel president and CEO Paul Otellini to the podium to confirm that Apple`s personal computers would soon carry Intel CPUs inside.
Meanwhile, honchos from Sun Microsystems and Microsoft meet regularly in a bid to make a success of an alliance they established last year, when just 18 months ago they were trading barbs with each other.
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