Gartner reveals that a massive 50 percent of CEOs feel frustrated because the IT department isn’t delivering what it should, yet only ten percent of CIOs recognise that they have a problem in executing their tasks. To circumvent that gap – which most CIOs haven’t even acknowledged – new jobs are being created in many companies specifically to guide them into the digital economy where the bosses know the future lies.

Gartner expects the number of chief digital officers (CDOs) to triple in the next 12 months, and these digital specialists will probably report to the marketing department, not the IT department.