Business

Daniel Goldberg, Bridgement

Xero is a cloud accounting platform being used by more than 4.6mn subscribers in New Zealand, Australia, the UK and South Africa. The company was founded in 2006 by Rod Drury and Hamish Edwards as a cloud-native alternative to legacy desktop accounting software for small businesses. By 2007, it was listed on the New Zealand Stock Exchange. Since then, its subscriber numbers have increased exponentially as it provides an affordable and accessible accounting solution for smaller businesses. Over the past year, Xero, like almost every other company on the planet, has focused on bringing in AI-enhanced features while expanding its feature-set for the SME. We asked Daniel Goldberg, CEO, Bridgement, a business finance company, and Trevor Brewer, director, Solenco, which sells air treatment products, why they chose Xero for their growing businesses.

“When I came into the company around 10 years ago, it was running a lot of archaic, legacy technology that was impacting efficiencies,” says Brewer. “There was a complete lack of integration into other programmes that we could use and that would benefit our operations, so I was looking for a platform that allowed us to have multiple integrations and that also had a more modern philosophy.”