The company that eats its own dog food

Who's a good boy? Man's best friend deserves the best food.

Statistics South Africa’s General Household Survey estimates that, as of 2025, there are 7.48mn household owned dogs, with 21% of households being home to at least one. This is the community that BuddyMeal, a personalised pet food company, caters to. Based in Cape Town but serving the entire country with a delivery service, BuddyMeal builds food plans based on dog breed, size, weight, energy, and feeding preferences (such as fussy or hoover). It took two years for the founder, Benjamin Callens, to create the algorithm, ecommerce site and recipes to deliver the perfect meal plans for pets.

SECTOR: Pet Tech