Business
Saying goodbye to the diary dance
We find out how the OG of calendar management solutions is working for companies in South Africa.
01 October 2025
There is a market for everything, and for scheduling software, that market is currently valued at $470mn, according to Fortune Business Insights. One of the apps currently fighting Google Calendar for the leading position in that market is Calendly, a simple, easily integrated app that has over 20mn users in more than 100 000 companies. It has companies like Hubspot, Slack, Zoom and Stripe on its books and is currently available in eight languages. In 2023, the platform won five awards, including the Forbes Cloud 100 and Deloitte Technology Fast 500. Craig Rodney, founder and CEO of The Agency Coach, and Ian Hatton, the founder of Totally Morpheus, speak about how they’re using Calendly.
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