Innovation

Aravind Srinivas, Perplexity

Speaking at the Bloomberg Tech Summit a few months ago, Perplexity CEO Aravind Srinivas explained why his AI search engine startup launched a browser.

“If people are in the browser, it’s infinite retention. Everything in the search bar, on the new tab page, everything you’re doing on the sidecar, any of the pages you’re in, these are all going to be extra queries per active user, as well as seeking new users who are just tired of legacy browsers like Chrome. I think that’s going to be the way to grow over the coming year.”