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Financial services

Prosus supersizes profits from ordering in AI

How Prosus is scaling AI to one billion customers.

03 August 2026

Fabricio Bloisi

Ecommerce giant Prosus is using AI aggressively to reshape how it serves its one billion customers with its more than five million restaurant partners across Latin America, Europe and India. CEO Fabricio Bloisi says that, because of AI, “everything’s going to change over the next one to two years”.

Speaking at Prosus Forward, its June technology conference in Amsterdam, Bloisi said this means the company will be using more AI in its services, the products it uses, and many more AI agents. He contends the group has transformed itself into an AI-native company.

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