Competition, and the lack thereof, has always been something of a sore point for the country`s telecommunications users. Governmental and regulatory efforts to change this situation have been slow, to say the least. Ultimately, what industry players and consumers alike want is choice, and decent broadband.

Last year, the regulator set its sights on the cellular industry as a whole, and handset subsidies in particular. Believing that consumers were being tied into long contracts, forced to pay heavy penalties to get out of said contracts and being compelled to subscribe to certain services (like handset insurance or caller identity) that were unrelated to the contract, Icasa launched an investigation.