Business

Kimberley Taylor. Photo: Karolina Komendera

In 2015, as part of her Chemical Engineering degree at the University of the Witwatersrand, Kimberley Taylor was asked to come up with an algorithm to help travelling salespeople and logistics firms improve efficiencies. She wrote the algorithm to find the shortest route between several different stops for any salesperson or delivery vehicle in order to optimise time, deliveries and engagements. This inspired Taylor to then find out more about driving routes and supply chain challenges within the logistics sector.

“I spoke to a variety of companies that had drivers and picked up the trends around what they needed, what was missing and what customers needed,” she recalls. “During the course of this investigation, I noticed that customers were always calling and asking where their deliveries were, and that there was no visibility between the end-user and the business. This became the premise of the tech that I decided I wanted to build.”