Incubating innovation
Innovation isn`t something that happens out of the blue, out of context, or even outside the box. It happens in the right conditions, in a logical way, and in tune with some of the most basic human values.
03 October 2005
According to the InnovationNetwork, almost 70 percent of all innovation projects fail. Not because innovation is inherently risky, but because most business cultures are so rigid, hierarchical, unforgiving of mistakes and actually frightened – in fact, so much so, that the will to innovate withers.
In addition, we mistakenly think that innovation is based on the generation of ideas or ideation. Many organisations that have tried to innovate have even set aside a team of employees to come up with new ideas.
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