Marko Stavrou

How do businesses get the digital generation to engage and connect with them? They talk to Genlink, a consulting tech and research data company that helps companies discover the potential of their next-gen employees and customers, and build strategies for engagement and workforce performance. Surveys show that Gen Zs tend to job-hop, often lasting only a year between roles, and have very clear expectations around work/life balance and company culture. Consequently, organisations are finding they need smarter ways of connecting with, and holding onto, the under 30s.

SECTOR: Consulting tech